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Corporate Headshots – Missed Opportunity? The Good, The Bad & The Ugly
Think about your current corporate portrait for a moment. If a picture paints a thousand words, what does your portrait say about you?
If you have shot a “selfie” of yourself in your car, at a party or at a beach, is this really suitable for say Linkedin, your corporate web site or any other business related media? What if your image makes you look bored, untidy, old, unwell, nervous, arrogant etc.? I guess these are “images” of yourself you’d rather not display – yet I see many such images on corporate sites – or worse (perhaps) no image at all. You’d probably agree all these people are missing out on the opportunity to start with a great first impression. In fact, many are probably actively creating a bad first impression. Low Cost Headshot Style - Studio formatComposite of some headshots completed in low cost style for a leading international corporation at their Sydney CBD office - Corporate Portraits. Good portraits don't need to cost a fortune!
Perhaps your corporate portrait is rather more important than you first thought.
Everyone is a photographer these days. We all carry a camera with us in our phone. So one way to stand out from the crowd is to have a have a very good corporate portrait which has been created thoughtfully and is well produced. It doesn’t need to be professional, so if you have the skills and equipment you can do it yourself but you will probably benefit from a few good tips.
Dentist, dental technician in her work environmentA more thoughtful and creative style. Focus is on the person but the image tells the viewer a lot more about the person and what they do - modern equipment and a person who is kind and caring Obviously a talented professional photographer is going to be the best bet for a lot of people and costs are probably a lot less than you think. It is worth making enquiries but please be sure to do your due diligence. Check out the photographer’s background and experience and ask to see samples of their work. Make sure they have a formal business structure and appropriate insurance. A safe selection method is to select from a professional accredited with the Australian Institute of Professional Photography (AIPP). They do the due diligence for you and they include a “Search For A Professional” function on their web site. Or, if you live in Sydney, you can just call me…
You can find more Tips in my PDF (follow the link)